I have always loved Twitter.
When people mocked Twitter’s reductive 140 characters I defended it.
When people called Twitter ‘just status updates’ I pointed out that saying such a thing was a fundamental misunderstanding of what twitter is about.
When people said that they didn’t get it, I pointed out that you can meet the friends that you were always meant to have on Twitter. That you can watch the evolution of an idea as it bounces between people and turns into something else entirely. It’s the organic nature of twitter conversations that make it special. And it’s how it is not dependent upon your existing friendship networks that makes it unique.
But I am falling out of love with Twitter. Fast.
You can’t dictate how other people use social media. It’s theirs. What they do with it is their business.
I’ve stepped away from promoting posts several times a day on Twitter and am doing less brand engagement now. So I’m able to see just precisely how annoying I must have been in the past. Because now all I see is:
Branded hashtag (i.e. free advertising)
Ask someone else to promote me
ZOMG this totally cool person just promoted my post
Not a sponsored tweet (because there are so many sponsored tweets that people actually have to label something as not sponsored)
And I just know that you wouldn’t have to look hard at all to go and find exactly that in my stream. And not that long ago either. But now that I’ve stepped back from it, I see it. And it’s boring. And it’s annoying. People used to talk on Twitter, once upon a time.
My hope that this is a stage. A really, really short stage. And that eventually, given time, people will go back to conversations. Or my annoyance will propel me forward to finding other people who are also of the old cranky lady variety.
All my awesome twitter friends are now my facebook friends anyway. And I can instant message and prattle away in groups quite happily all day. You are making this way too easy Twitter. And you can tell things aren’t going well if you are making me actually like facebook.
It obviously works for people to use twitter in this way and you know what annoys me even more than my twitter stream at the moment? All of those didactic posts about how you have to use social media. I have to change how I use it, so it works for me. And right now, it’s not working for me.